JC Crafford Photo and Video is a Corprate and Commercial Photographer & Videographer in Pretoria Gauteng.
What is commercial photography? Let’s look at Wikipedia’s definition of Commercial photography
Commercial photography is probably best defined as any photography for which the photographer is paid for images rather than works of art. In this light, money could be paid for the subject of the photograph or the photograph itself. Wholesale, retail, and professional uses of photography would fall under this definition
JC Crafford Photo & Video can assist you with all your business and corporate & Commercial photographic requirements. We are a professional photography and videography team residing in Pretoria, Gauteng. We run this part of our business under the name JC Crafford.biz It is the same business as JC crafford photo & Video with the same owners. we would just like to make a clear distinction between services we offer for private people and weddings as opposed to businesses.
Not only do we do photography and videography, we have also been involved in advertising, marketing, social media marketing and web design for many years. We can thus look at your photography and videography requirements from a client’s perspective and give you the end result best suited to market your business in todays fast changing and competitive environment.
JC Crafford Photography can assist you with:
Your website is your companies most effective salesperson. Make sure this salesperson is well equipped to sell what your business has to offer. We will photograph the Interior and Exterior of your business and provide you with high res print ready copies that you can effectively use in the marketing of your business. You can read more about this and see some photos here.
It is often important that potential customers can see who they are dealing with, the CEO of the company, key personnel, sales people etc. The photo that people see of you before they meet you will most probably determine what they think about you. And first impressions last. A good photo of such people can lead to more people doing business with you. We can photograph these people either in our well equipped studio in Pretoria East or alternatively photograph them in the environment where they work. Exp: A Builder can be photographed in the environment of his latest construction project.
Photos can be used for a corporate wall, business cards, social media profile photo, advertising boards (think estate agents) resume, website, trade publications etc.
There will be occasions where your company have product launches or formal or informal functions where potential customers or existing customers will be invited to. It is then imperative to have a professional photographer at hand to photograph or film this function. This photos and video can then be used for marketing purposes or send to your customers (who doesn’t like a good photograph of himself or herself?)
Your company might also arrange functions for it’s employees, reward evenings, social get to know each other better functions etc. A good pro photographer can really make this function be even more popular by taking photos of the people and everything that’s happening.
We also have a very rare, very exclusive Photobus with a built in photo booth that is available for companies to rent for informal functions, product launches etc.
Advertising Photography (Products)
This is photos taken to sell or illustrate a product or service that your company sell or render. It is often used in conjunction with the written word. Photos like this can be used in corporate brochures and leaflets, on your website or social media sites, menus of restaurants and cafe’s etc.
Promotional Marketing Videos.
There will be times where you will want to market your business via a promotional marketing video. This might either be a product (showing the advantages or uses of your product) or the service that you render. Sometimes video just explains everything so much better. You can only have a look at the great number of video apps that is available on smartphones and tablets nowadays to know how important video has become.
A lot of businesses nowadays won’t print brochure anymore, they would rather make promotional or marketing videos and burn it on CD’s or DVD’s for distribution to potential clients. We can also assist in printing large number of these CD’s or DVD’s complete with your companies logo and contact details on the front.
We don’t deal exclusively with small businesses, neither do we deal exclusively with big businesses. We love what we do, and the challenge for us is in working with you and/or your marketing team to give you a product that you will be proud of and that will assist you in effectively marketing your business to it’s full potential and to the right customers.
Give us a call or email us, our first meeting and quotation is for free…what have you got to lose?